Virgin Atlantic Food & Beverage Event 2024

The Virgin Atlantic F&B Travel event took place for the first time in June 2024.

This exciting in-person event allowed F&B brands to delve into all things travel-related. In celebration of Virgin Atlantic's 40th anniversary of pioneering flights, Tickeat was thrilled to announce an F&B event designed for trailblazers in the food and drink industry. This event aimed to bridge the gap between small businesses and large corporations, offering an unparalleled opportunity to learn about launching products with one of the world's leading airlines and lounges and to pitch directly to buyers.



Event Highlights:

  • Panel Discussions: Gain insights from a panel of industry experts at Virgin Atlantic, Virgin Clubhouse, and their partners Sodexo and gategroup. Learn more about travel retail, Duty-Free tea, and the route to listing from F&B brands that have gained listings in the past. These sessions offered a treasure trove of knowledge, from operational insights to futuristic sustainability practices.
  • Pitching Opportunities: Over 70+ innovative brands presented their products to Virgin Atlantic Airways, Virgin Clubhouse, Sodexo, and gategroup.
  • Sustainability at Heart: Attendees discovered Virgin Atlantic's visionary approach to sustainability and how to contribute to a greener future in aviation.
  • Networking Goldmine: Enjoy complimentary breakfast, lunch, and an evening cocktail hour with like-minded brands, buyers, and industry leaders, fostering authentic relationships.
  • Interactive Q&A: Get burning questions answered by those who know best. These interactive sessions are designed to give brands clarity and confidence to take their brand to new heights.

Buyer Testimonials:

"A fantastic event organised by TickEat - a wonderful opportunity to share insights and provide coaching so that we can continue to attract and support vendors in entering the aviation space. The focus on Virgin Atlantic was outstanding as it allowed all of us to hone in on Virgin's brand and what their needs are, allowing for really targeted and appropriate pitches. Well done and thank you so much!" - gategroup

"Thank you Heerum and thank you for organising. I had some great in the moment feedback from many of the brands and founders!" - Virgin Atlantic

Brand Testimonials:

"Despite having worked with this channel in the past, I found the event incredibly insightful. This was not only in terms of understanding the operational compeltixites of airline catering in more detail, but having the clear conversations about the purchasing lead times, what's useful (and what's not!)" - Typhoo

"Overall, it was a great event in terms of really understanding the inner workings of how Virgin operates, what they need, what their values are, etc. It was great to hear from successful brands about how to build a long-term relationship with Virgin. I could see a clear pathway for my brand to get there in time and that felt encouraging and exciting!" - Garden of Eva

"I just wanted to say a huge thank you for organising such a wonderful event. It was incredible to meet with all the people from Virgin and I really look forward to working with you in your future events..." - Crescent Moon Beer